BBA – Bachelor of Business Administration

Duration: 3 Years | 6 Semesters

Overview

The Bachelor of Business Administration (BBA) program at A.R. Bhatt Educational Institute is designed to provide students with a comprehensive understanding of modern business management and organizational dynamics. The course blends conceptual learning with practical exposure, ensuring that graduates develop both strategic thinking and real-world application skills. It aims to build strong foundations in business principles while cultivating leadership qualities, communication excellence, and analytical reasoning.

Curriculum & Core Areas of Study

The BBA curriculum covers a wide range of core business subjects, providing both breadth and depth across the key areas of management.

Core Topics Include:

Accounting
Business Law and Ethics
Economics
Financial Management
Cost and Management Accounting
Human Resource Management
Management Information Systems
Marketing
Operations Management
Organizational Behavior
Quantitative Techniques (Business Statistics, Financial Mathematics, Operations Research)
Strategic Management

Specialization Opportunities

To help students align their studies with career goals, the program offers multiple areas of specialization.

Popular Specializations Include:

Accounting & Finance
Entrepreneurship
Human Resource Management
International Business
Marketing
Operations & Supply Chain Management
Aviation Management
Information Technology
Legal Management
Design Management
Public Relations
Tourism & Hospitality
Real Estate
Radio & Television Production

Each specialization combines academic rigor with practical exposure through case projects, presentations, internships, industrial visits, and interaction with industry experts.

Learning Outcomes

Upon completion of the BBA program, students will:

Demonstrate a broad understanding of business operations and interdepartmental coordination.
Apply analytical, decision-making, and leadership skills to real-world business challenges.
Exhibit professionalism, ethical awareness, and effective communication in diverse work environments.
Be prepared for careers in corporate management, entrepreneurship, consulting, or higher studies such as MBA or related postgraduate programs.

The BBA at A.R. Bhatt Educational Institute is more than a degree — it is a journey toward developing responsible, confident, and visionary business leaders. Rooted in values and guided by innovation, our BBA graduates are equipped to learn here and lead anywhere.